Thursday, July 29, 2010

Real Time Search v/s Traditional Index or Library Search - Why You Cannot Ignore Social Media From Your Online Marketing Strategy?

We all are aware of the fact that the search engines index websites and display the list of ranked websites on the search result pages according to the searcher’s query keyed in the search box.

But , since 2009 the social media sites are the most populated websites on the web and nearly all the netizens log in and visit some or the other social media site like twitter, facebook, youtube, myspace, linkden, or some blog according to their preference to get the latest updates related to a person, place or post atleast once a day.
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Monday, July 26, 2010

About Measuring ROI Of The Various Forms Of Search Engine And Social Media Marketing

A lot has been spoken about the fact that online marketing is getting priority in the marketing strategies and budgets of the SMEs as well as Fortune 500 companies. It is true that the online behavior of the people is evolving and there is an exponential increase in the no. of people buying online, making online reservations for travel, hotel bookings and searching for information and updates on search engines. Social media sites also have become the source for real time search results.
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Friday, July 23, 2010

How And From Where To Learn Search Engine optimization (SEO)

Search engine optimization or SEO is the process of optimizing web pages or a web site for top search engines. By optimization, search engines can easily locate the web pages and display them when searching for information.

By optimizing your web site for top search engines, they can index and easily locate it from among the billions of web pages. If your web page is embedded deep in the search results, it is unlikely that any person would visit the page for specific information. So, you need to make your site search engine friendly, and promote the traffic levels and search engine rankings.
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Tuesday, July 20, 2010

Your Website, You, Your Marketing Team, The Internet/Web Marketing Mix & A Right Holistic Approach

Web marketing is replacing the traditional methods of marketing at a very alarming rate. We see more and more people wanting to market on the web and are willing to divert a larger part of the marketing budget for online presence of their business.

The options of creating an online presence are many and what will be the optimum fit for your business type shall solely depend on the nature of your business, the online advertising budget, the willingness and the knowledge of your marketing team.

There are various platforms available on the internet , for advertising on the web. Some of them are as follows:

• Search Engines

• Email Campaigns

• Advertising Networks And Affiliates

• Web Directories And Portals

• Press Releases

• Social Media Sites

Search Engines

For building a web presence on the search engines the website has to be made SEO friendly and optimized so as to rank high for the targeted keywords. This can also be achieved by enrolling for a PPC program and pay the bid amount in order to get a ranking under the sponsored listings list on the search engines.

The footprints can be created on the search engines even if you do not have a website . You can add the details about your business on the Google maps or Bing maps and get a local listing for your business.

Now a days search engines have many options on which your business can have a presence on. For eg. Videos, blogs, discussions, news, books, shopping, images, maps, updates.

Email Campaigns

Email campaigns are conducted by sending details and information about your company products and policies via a newsletter or well designed emails. In order to gain success via this method one needs to collect a long list of email ids or develop a subscriber base through your existing website. There are many professional marketing companies offering this service and there are many bulk emailing softwares also available in the market.

But there are certain factors to be borne in mind when you have email campaigns:

  • You should have a web server which follows the standard norms for sending bulk emails (i.e the no. of emails sent per hour should not increase the limit else it will result your domain being enlisted in the spam list.)
  • The email should have an unsubscribe link in it so that people who are no longer interested in receiving the newsletters can opt out of it.
  • The email should have a complete email signature with all your contact details and links to your social media accounts and website.
  • The email should not be sent very frequently. 
  • You should not expect everyone to reply to you or contact you as the conversion ratio for email campaigns is very very low.

Advertising Networks And Affiliates

An online advertising network or ad network is a company that connects advertisers to web sites that want to host advertisements. Increasingly, ad networks are companies that pay software developers as well as web sites money for allowing their ads to be shown when people use their software or visit their sites. The best example is Google Adsense where the website which displays the Ad. gets a certain percentage of the Adwords amount bid as per the bid for those keywords and Ad.

Affiliate marketing means using one website to drive traffic to another it is a form of online marketing, which is frequently overlooked by advertisers.

In both these types of advertising it is obvious one needs a very strong targeted network to drive traffic and achieve conversions.

Web Directories And Portals

A web directory also indexes the web and lists websites but unlike the search engines the directories are classified into categories and the websites are listed under the relevant categories and are human edited.

The listing in the web directories can be free or at a price depending on the policies of the web directories.

A web portal, also known as a links page, presents information from diverse sources in a unified way. Apart from the standard search engine feature, web portals offer other services such as e-mail, news, stock prices, information, databases and entertainment.

Portals provide a way for enterprises to provide a consistent look and feel with access control and procedures for multiple applications and databases, which otherwise would have been different entities altogether.

Getting the website on directories and portals may or may not result in traffic to the site but surely adds to the web presence and if the portal or directory is of some repute and standing on the web then it is a valuable inbound link which in return helps in affecting the rankings of the site in the search engines.

Press Releases

A press release, news release, media release, or press statement is a written or recorded communication directed at members of the news media for the purpose of announcing something claimed as having news value. Commercial press release distribution services, such as PR Newswire, PR NewsChannel and Business Wire, distribute them on the web and this in turn results in a multifold web presence for the website.

Social Media Sites

According to Wikipedia Social media are media for social interaction, using highly accessible and scalable publishing techniques. Social media use web-based technologies to transform and broadcast media monologues into social media dialogues.

The most frequented social media sites by the netizens are Facebook, Twitter, Youtube, Linkedin, wikis, myspace, etc. these social media sites are conversational platforms hence these sites help you to develop business relations and also can be used to interact with customers and to be customers using strong Public Relations.

Being a socially responsible netizen and keep in mind the theories of inter-personal relations, etiquette, ethics and develop a social reputation which will by itself give a boost to the business objectives you have.

One cannot create an identity on the social media by just tweeting quotes or retweeting famous top tweets or by following the herd mentality. Carve a niche for yourself by being unique and by sharing knowledge and information.

Sales and conversions no doubt are the business objectives but social media is not a market or a mall for displaying goods and services but a platform for interacting with each other and developing the goodwill and a genuine online reputation for your company which surely will result in recommendations and a good WOM and needless to say that in return the realization of the business objective cannot be far behind.

Just like in the real world there are many options for advertising – Newspapers, Magazines, TV, Radio, etc. similarly, you have options for online advertising also . As all these forms of advertising are in one or the other way connected to each other.

The best option is to have a healthy balance of the marketing mix online so that your website gets the maximum value for money spent and the maximum web presence for all the effort put in.

Next time you think for an online marketing strategy , please discuss with your online marketing team regarding what would be the best option and the right mix and prepare a priority list because online strategies take time in churning out results and sending you targeted traffic.

As this targeted traffic has the potential for getting converted to the online business that you are aiming for.

Once the web presence has been achieved and your website starts getting targeted traffic , analyzing the data and taking corrective and decisive actions is the only way to future proof your online presence.

Hence, It is the complete holistic approach to online marketing which will spell SUCCESS for your business online.

You must have surely read in many offices and shops – We cannot spell Success without ‘u’

On the web ‘U’ stands for the ‘USER’ & ‘USER EXPERIENCE’

It goes without saying that right from the time the website is designed or the domain name is decided till it acheives the world wide web presence it is the user who has to be the focus around which all decisions have to be taken.

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Thursday, July 15, 2010

BlueGlass LA, A Unique Conference On Digital Marketing - Featuring renowned industry speakers on Search Marketing, Social Media, and Entrepreneurship.

Last month four well-known marketing companies announced a merger into one new agency known as
BlueGlass Interactive.
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Sunday, July 11, 2010

Search Marketing A Valid Career Choice

If one fine morning you go to your parents and tell them that you have decided to be a search marketer then it is quite likely they will expect a detailed explanation about what this career choice is all about and what will the future be like a few years down the line.

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Tuesday, July 6, 2010

The Quest To Differentiate Between Knowledge And Information

Knowledge is defined by the Oxford English Dictionary as

(i) expertise, and skills acquired by a person through experience or education; the theoretical or practical understanding of a subject;

(ii)  what is known in a particular field or in total; facts and information; or

(iii) awareness or familiarity gained by experience of a fact or situation.
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Sunday, July 4, 2010

With Google Webmaster Tools Becoming more efficient and Elaborate And Bing Coming With An Improvised Version Of Bing Web Master Tools Do SEOs Need Third Party Tools?

Search Engine optimization requires a constant tracking and monitoring of the websites on the web. For getting the required data and metrics SEOs need tools which can render accurate and correct data related to crawling, indexing, traffic and SERP (Search Engine Ranking Position) of your website.
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Friday, July 2, 2010

Is There A Sudden Increase in the inbound Links To Your Site In Google Webmaster Tool ?

If yes do not panic or think it is some kind of a spam attack to your site or a bug on the webmaster tools. It is not even your SEO or client having a secret spammy link building strategy but this is as a result of Google Caffeine working efficiently to index more and more data per website.
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