Monday, September 27, 2010

Google Turns Twelve Today!

This is one of the huge welcoming signs for Go...Image via WikipediaWe wish Google a VERY HAPPY 12th BIRTHDAY!

On this special occasion I would like to thank Google for all the support , innovations, help and the wonderful informative resources which have been offered to the people of the search industry by Google on all the blogs and videos especially created to share information.

Each and every person associated with the search industry in any way can never function without the tools and resources made available by Google.

Whether it is the webmaster tools or the analytics or the information shared on the Matt Cutts blog or his videos for answering the queries related to SEO, all this have surely enriched our knowledge and made us handle projects confidently in helping the client websites put their best foot forward.

Google has come a long way and surely is a source of inspiration to many.

The Google Timeline for the important events and turning points from 1995 onwards can be viewed here:

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Wednesday, September 22, 2010

Do We Really Need To Redefine SEO?

Whenever there is an update in the algorithms of the search engines or there is an update in some way or the other related to search , the blogosphere gets flooded with posts about what is SEO and why SEO continues to have its existence despite of rankings being affected and the display and presentation of search results being different, instant or real time.

This I think reflects in a great way the lack of awareness about the true meaning of SEO among the people who want to adopt SEO as a part of their online marketing campaigns. This in turn makes the SEO professionals and the companies jittery and they try all the ways and means to start sending messages over the web about what SEO actually means.

The search industry got its true existence because of the search engines and because of the fact that people flock the search engines when they want to find about the local or the global availability of some product or service.

With the improvements in the search results and the incorporation of speed in the display of search results the search behaviors are also changing and people are have diminishing patience to search for more beyond the first page and now it is beyond the first 3-4 results.

In spite of, all these changes and developments in the search scenario I think SEO still continues to have its own original true meaning and existence.

Now, what is the true meaning of SEO or SEARCH ENGINE OPTIMIZATION. As the term suggests optimization – The best possible way adopted by a site to be visible and found on the search scene.

But, I would like to add to it that it not the visibility on the search engines only but on the web holistically in the best possible ways by means of links, references, comments, videos, news, blog posts, discussions, etc.

For achieving and forging the way ahead for such a presence we need a lot of effort , time, strategy, planning and a quest for a quality web presence which a true SEO will surely try to give to any website that he/she is working on for optimization.

As no search engine gives you a high ranking until you have ethical on-page and off-page optimization which proves that you are popular and recommended by the web world.

Way back in 2000 also SEO meant to achieve a quality web presence and now in 2010 also it has the same basic connotation with added value of additional search options as the web has grown multifold since its early days.

Though SEO is also referred to as advertising but it has a different twist to it than PPC, banner ads, affiliate marketing, etc. As the benefit of SEO does take time to accrue but goes on escalating with time . But, for other marketing methods the benefit stops or discontinues to flow when you stop paying.

I am not against any other marketing methods like PPC, banner ads, affiliate marketing, etc. but they have to be incorporated at the right time of the web journey of the website and then stopped or reduced . But SEO is such a method which starts with day one of your website and gradually goes on becoming richer and goes on adding value to your website and the effort of tuning your website in accordance to the search engine algorithms goes on continuously.

Currently, the SEO blogs mention that we need to change the definition of SEO, but I think that we need to understand and put forward the true meaning of SEO. AS the definition of SEO has not changed but its true meaning has got blurred by the shining reflections of the other media of marketing.

If SEO loses its importance and existence then the search engines will lose their true meaning for ranking websites keeping the quality web parameters in mind as they will become a platform for just displaying Ads. Only those search engines will survive in the long run which can rank quality searches and help people find what they are looking for on the search engines. Else search engines will be the domain of those corporates who can spend more for visibility.

Recently, we have seen what Yahoo faced by giving too much importance to banner ads. The same fate can be faced by search engines who will give more importance to paid search than organic search.

A proper balance of display of paid and organic search is needed from the search engines and the same balance is needed by the search marketers depening on the need of the website.

But what is of utmost importance is that the SEOs need to educate the clients regarding the differences between paid and organic search and also spread awareness about the same.

Let us make the web better and focus on quality rather than make it a money making machine only for some. As the SEO techniques offer a global platform and equal platform for SMEs who have limited budgets and is one of the best web presence stategies for  SMEs.
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Saturday, September 18, 2010

Workshop On Web Marketing In The Age Of Search Engines And Social Media

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Tuesday, September 14, 2010

How To Measure Your Twitter Influence ?

Twitter is by and large the most popular micro blogging platforms today, being widely used for personal and professional online conversations and sharing of news, views and ideas.

The relevant parameters on this site are the followers, the people following, no. of tweets, no. of retweets, no. of lists you are listed on, no. of times your twitter account gets mentioned in tweets, update recency, follower – following ratio and the no. of power followers, etc.
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Saturday, September 11, 2010

Domain Stacking Or Brand Stacking In Google Search Results And Online Reputation Management

Earlier this month Google introduced Domain Stacking in its search results. By Domain Stacking or Brand Stacking we mean that when you search for a particular brand then many search results on the first page are from one particular domain , depending on the brand popularity and authority of that domain.

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Thursday, September 9, 2010

The Impact Of Google Instant On Search , Searchers (The Users) And SEO

By now the whole SEO fraternity and the web industry knows that Google had a press conference yesterday wherein they announced the launch of Google Instant which aims at making the search experience more fast , fluid and fun.
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Tuesday, September 7, 2010

What Is Landing Page Optimization And Why Is It Important ?

A landing page is the page on which the visitor to your website lands on or views as a result of clicking on the link available to your website from various sources.

A visitor can reach your website via various resources. It depends entirely on the footprints that your website has created on the web.

The major sources, from where the visitor can arrive at your website or your online office/store are:
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Saturday, September 4, 2010

It Is All About Integration When It Comes To Internet Marketing Success.

The Online marketing scene keeps on changing at a very fast pace and every year we have new trends emerging unlike the traditional form of marketing where more than the trend it was the strategies which had to be kept on changing.The emerging online marketing trends are due to the technological changes and the improvements in the internet services which have reached even to the remote and not so developed places .

As the year end approaches we keep on hearing that one form of marketing is a passé and some new form of marketing shall rule the roost in the forthcoming year. We have heard statements like Banner Ads. Are Dead, Email is Dead, SEO is Dead in the past years but inspite of all these claims we still see that these banner ads., email and SEO are still very much alive along with the fast emerging trends like social media.
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Wednesday, September 1, 2010

Is Your Internet Marketing Plan Creating A Valuable Long Term Online Presence Of your Brand?

Marketing is active storytelling , PR is reactive storytelling - Internet marketing is real time, active and reactive and has a local And global reach.

Everyone in the corporate world is aware of the need to advertise, market and brand the product of their company. Even though there are so many books, experts and plethora of online information about all this available, putting all the 4 Ps of marketing together and being at the right place at the right time with the right message is always a challenging task.
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