Friday, December 28, 2007

Course On Search Engine Optimization (SEO).

AMA in collaboration with WebPro Technologies conducts a course on SEO.
Duration : 16 Days
Mon to Thurs. 7.00P.M to 8.30 P.M
What the student will know by the end of the course: - What is search engine optimization (SEO)? - How to create effective page Title Tags. - How to create an effective and optimized META Description Tag. - How to create an effective and optimized META Keywords Tag. - How to research and select appropriate keywords to target. - How to successfully integrate search keywords within your web site copy. - How to optimize each page of your web site step-by-step. - Overview of important search engines and directories. - How to submit your site to important search directories. - An overview of what search engines consider to be "spam". - Web design elements to avoid to ensure your site is search engine compatible. - How to monitor your search rankings and site traffic. - How to create effective Alt Image attributes. - How to create effective and optimized text navigation menus. - How to use link titles and anchor text effectively. - How to set up your site architecture to be search engine friendly. - How web page file extensions impact search engine compatibility. - How to integrate good Web Design and SEO together - How to create a search engine friendly site map. - How to use the Robots META tag. - How to optimize a site designed in Flash. - How to optimize a graphic-heavy web site. - How to increase your site's link popularity. - Overview of Google PageRank. - Introduction to pay for performance search engine options. How to measure the Return on Investment of your SEO campaign.