Tuesday, September 14, 2010

How To Measure Your Twitter Influence ?

Twitter is by and large the most popular micro blogging platforms today, being widely used for personal and professional online conversations and sharing of news, views and ideas.

The relevant parameters on this site are the followers, the people following, no. of tweets, no. of retweets, no. of lists you are listed on, no. of times your twitter account gets mentioned in tweets, update recency, follower – following ratio and the no. of power followers, etc.

As people are spending a lot of time on this social media which is a powerful internet marketing, PR and communication tool all put together , a method of calculating the influence and reach your twitter account has is very important as only then we can get to know where we are heading to.

Moreover, the search engines have Real Time Search results which list the buzz around a topic from these various social media sites. The Twitter tweets dominate the real search results scene across the search engines. Hence Twitter influence , reach and popularity is something that cannot be neglected and has to be monitored by all online marketing companies.

There are many tools available on the web to measure the Twitter influence. Some of them are as follows:


This tool’s each score is rated out of 100 – in other words, the higher your score, the more important you are. There are four result metrics:

• Influence - what you say is interesting and many people listen to it. This is the primary ranking metric.

• Popularity - how many people follow you

• Engagement - you actively participate within your community

• Trust - people believe what you say

Read more about Tweetlevel’s methodology on http://tweetlevel.edelman.com/about


The Klout Score is the measurement of your overall online influence. The scores range from 0 to 100 with higher scores representing a wider and stronger sphere of influence. Klout uses over 25 variables to measure True Reach, Amplification Probability, and Network Score. According to Klout influence is the ability to drive people to action -- "action" might be defined as a reply, a retweet or clicking on a link. We perform significant testing to ensure that the average click-through rate on links shared is highly correlated with a person's Klout Score.

Read more about your klout score here: http://klout.com/kscore


Twitter Grader tries to measure the power, reach and authority of a twitter account. In other words, it calculates that when you tweet, what kind of an impact does it have?

According to www.twittergrader.com their algorithm factors are:

1. Number of Followers: More followers leads to a higher Twitter Grade (all other things being equal). Yes, I agree that it’s easy to game this number, but we are looking at measuring reach and I did say all other things being equal.

2. Power of Followers: If you have people with a high Twitter Grade following you, it counts more than those with a low Twitter Grade following you. It’s a bit recursive, and we don’t get carried away with it, but it helps.

3. Updates: More updates generally leads to a higher grade — within reason. This does not mean you should be tweeting like a manic squirrel cranked up on caffeine and sugar. It won’t help either your Twitter Grade or your overall happiness in life.

4. Update Recency: Users that are more current (i.e. time elapsed since last tweet is low) generally get higher grades.

5. Follower/Following Ratio: The higher the ratio, the better. However, the weight of this particular factor decreases as the user accrues points for other factors (so, once a user gets to a high level of followers or a high level of engagement, the Follower/Following ratio counts less).

6. Engagement: The more a given user’s tweets are being retweeted, the more times the user is being referenced or cited, the higher the twitter grade. Further, the value of the engagement is higher based on who is being engaged. If a user with a very high Twitter Grade retweets, it counts more than if a spammy account with a very low grade retweets.

The Grade Calculation: So, those are the factors that go into the calculation of a score. This score is then used to compare a user against all other users that also have a score. The grade is calculated as the approximate percentage of other users that have an equal or lower score. So, a Twitter Grade of 80 means that about 80% of the other users got a lower score. At the time this article is being written, over 2.1 million users have been graded.

The Ranking: The absolute ranking is exactly what it sounds like. Based on all other users scored, what’s your “position” in that list. A ranking of 5,000 means that only 4,999 other people had a higher score than you (at that point in time).

Elite List: The elite list is simply an ordered list of the top users (based on ranking) at a given point in time. This list is updated several times a day. We also maintain lists of the top ranking users based on a narrower set of users (like those in a specific geography, those that match a specific keyword, etc.).

You can read more here about twittergrader: http://graderblog.grader.com/twitter-grader-api/bid/19046/How-Does-Twitter-Grader-Calculate-Twitter-Rankings

Social media itself is in its budding stage so these tools are also at an evolving stage and give an idea about the klout, influence, reach, level and grade metrics of the Twitter Account.
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