Workshop On Web Marketing In The Age Of Search Engines And Social Media

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Google’s Real Time Search & Google Alerts - Monitor The Latest Social Media Buzz Stream Without Any Unwanted Noise

Google started with the Real Time Search results sometime in last December and has been updating and improving this feature regularly. The preference of searchers shows a shift from the library search to the real time search. All these real time search results are from blogs, twitter conversations, news and other social media sites. Google presents the search under the UPDATES options available on the LHS of the Google search results page.

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Real Time Search v/s Traditional Index or Library Search - Why You Cannot Ignore Social Media From Your Online Marketing Strategy?

We all are aware of the fact that the search engines index websites and display the list of ranked websites on the search result pages according to the searcher’s query keyed in the search box.

But , since 2009 the social media sites are the most populated websites on the web and nearly all the netizens log in and visit some or the other social media site like twitter, facebook, youtube, myspace, linkden, or some blog according to their preference to get the latest updates related to a person, place or post atleast once a day.
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The Quest To Differentiate Between Knowledge And Information

Knowledge is defined by the Oxford English Dictionary as


(i) expertise, and skills acquired by a person through experience or education; the theoretical or practical understanding of a subject;

(ii)  what is known in a particular field or in total; facts and information; or

(iii) awareness or familiarity gained by experience of a fact or situation.
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The Search (SEO) And Social Media Integration –Will The SERPs Be Influenced By The Social Graph

The latest buzz in the SEO world is about the integration of SEO and social media. We all know that Search Engine Optimization is a must for every website. No website can rank high for the targeted keywords on the search engines unless it is optimized according to the norms of the search engines.
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