The Approach For Online Marketing – Focus On Content And Information

 Marketing is all about bringing the people to the product whereas Sales is taking the product to the people.

Basically, the sales force of your company and the marketing team of your company both have to focus on these two important Ps i.e product and people. Of course there are the other Ps like price, promotions, professionalism , place and profit which are also inter-linked to this whole process.
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The Quest To Differentiate Between Knowledge And Information

Knowledge is defined by the Oxford English Dictionary as


(i) expertise, and skills acquired by a person through experience or education; the theoretical or practical understanding of a subject;

(ii)  what is known in a particular field or in total; facts and information; or

(iii) awareness or familiarity gained by experience of a fact or situation.
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