When The CEO Wants To Know About Digital ROI Before Sanctioning The Digital Marketing Budget (With A Focus On SEO, Social Media, Email Marketing & Content)

Author : Bharati Ahuja

Recently many companies though convinced about investing in the online presence are hesitant about sanctioning budgets for SEO, Social Media, Content Writing, Email Marketing and other online presence campaigns. The reason being, the top management need the facts, figures and futuristic growth assurances before sanctioning these budgets.

The earned and owned media help in establishing online reputation and also help in building a brand. Focusing on earned and owned media i.e SEO, Social Media, Content and Email Marketing a business can sow the seeds of web presence which in the long run can help in branching out to the world wide web and gain the targeted traffic to their website and increase the outreach on the social media platform.

In order to achieve this of course a well planned strategy and a holistic approach is needed. Every media has got a different purpose but eventually leads to a common goal i.e quality online presence.

Just as a balanced diet is needed to keep oneself healthy an integrated approach or a healthy marketing mix is essential for an overall web presence which leads to the online growth of the business.

We shall focus on :

· SEO

· Social Media

· Content

· Email Marketing

SEO

SEO is at the root of the earned and owned media campaigns. Only when the website will be indexed and crawled properly and will get correctly correlated to the relevant search queries the targeted traffic from the search engines will be accessed.

• SEO Campaigns work on the On-Page factors, Off-Page Factors and the Technical factors of the website to see that all the pages of the website are getting crawled and indexed regularly. 
• SEO also monitors that the relevance of the search queries for which the website is getting correlated to. 
• Moreover, SEO also checks whether the traffic is coming from the targeted geo locations.
• More pages becoming the landing pages for relevant and targeted search queries is also one of the goals of the SEO Campaigns.
• Increase in non-branded search queries over a period of time is also a positive offshoot of an SEO Campaigns.

SEO ROI can be easily calculated by the data available from Google analytics and from the in-house sales team.

A simplest SEO ROI calculation would be attained by answering these following questions:

How many visits received from search engines?

Let us denote this as – a

How many enquiries received via the website form or calls received from visitors after visiting the site which they found via search engines?

Let us denote this as - b

The no of enquiries thus received got converted to sales?

Let us denote this as – c

The amount of profit from these invoices drawn? 

Let us denote this as – d

The cost of SEO monthly / annually depends on what basis you are calculating ? 

Let us denote this as – e

I suggest the ROI to be calculated half yearly or annually as this gives a clear idea.

Hence , (assuming you keep the period of the calculation the same for all the metrics)

SEO ROI = (d – e) / e * 100

Basically,

ROI = ( Annual Profit from the sales which were achieved via the Enquires from search engines – The annual cost of SEO for the website) divide upon (The annual cost of SEO for the website) multiplied by 100

There can be many permutations and combinations that can be worked out in order to get various performance data as per your requirement. For example if you want to measure the conversion ratio of your sales department keeping in mind the online enquiries received then it can be done as follows:

Conversion Ratio = c/ b * 100

This can become as a KPP (Key Performance Parameter) for your sales team which can be monitored on a periodic basis to have a direction and guidance for chalking out the sales plans for the next period with a targeted approach and also the reasons for the low or high ratio can be discussed and therby helping to find the strengths and weaknesses in the system .

Social Media:

Measuring the ROI for social-media marketing can be a lot more challenging since its results involve such intangibles as engagement, audience reach, and “buzz.”

Social Media may or may not be an engine for direct sales but it surely helps in reaching out to the existing and potential online customers by creating a communication platform where both the parties have a equal chance to voice their say.

Usually people focus on the no. Of likes, followers, +1s and other such quantifiable metrics to calculate the ROI from social media but it does not limit to these metrics only. Social media ROI is much more it is the online reputation and brand awareness that gets generated as a result of the engagement on social media platforms which is the real ROI from social media presence.

Social Media is the platform where the word of mouth goes viral. Hence it reflects not only the plus points of the products and business but also the drawbacks get a chance to get highlighted. The challenge lies in how the criticism is faced and handled to turn the tables in your favour. The social media is a place where you interact with your existing customers and the potential customers in one place which can be tricky but can help sales too as your satisfied customer can be your best evangelist.

Content

Content is at the core of any online marketing activity. As a result the term “Content Marketing” has surfaced as a new wave online. But, we need to understand that “Content Marketing” does not mean marketing the content , but using content to market the product or service which your business offers. Just adding blog posts written by any third party regularly does not achieve the purpose of content marketing.

Regular fresh content can trigger the conversation and engagement on social media as managing social media for business is not like personal social media . Content Marketing adds more footprints on the web for web presence but also becomes the crux of connecting to people on the web which in the long run help share the word of mouth which is the basis on which decisions are taken by online buyers. As in real life we are what are thoughts are and we share our thoughts via discussions, seminars, exhibitions, road shows , etc. on the internet we need to share our thoughts via blogs, social media sites, videos, comments, reviews, etc. And establish the thought leadership.

Email Marketing

In 2011, the Direct Marketing Association estimated that email marketing typically returns £40 for every £1 invested. A number of sources have suggested that this is better than any other platform.

Email is an easy and inexpensive way of establishing early and long-lasting relationships by sending newsletters, promotions, new service announcements or event invitations we can remain connected .

Via email the receivers receive curated content about your company and industry and are kept informed. The recent trend is that people want to be informed about the latest without searching for it and email is the best platform that any business can use for this purpose.

With email, everything can be tracked and you can see who clicked on certain links and much more

Email marketing is 20 times more cost-effective than traditional media it's six to 12 times less expensive to sell to an existing customer than to a new one.

The fact is that just one platform in particular and singularly is not going to reap the desired benefit and the ROI needed. Only when all the above mentioned media are implemented together a certain online reputation can be created.

When your potential customer sees your website ranking for the searches he made on the search engine and then also checks the social media for the buzz and finds the presence of your business and reads what his contacts had to say and also get an email from you in his inbox giving more information it surely going to register in his mind and will surely consider when he takes a decision related to the products and services you have to offer.

An accurate ROI of any one media may not be possible but the real ROI is generated when each of these activities supplement each other and make the web presence of the business stronger and boost the online reputation so that the people can trust you online. Gaining trust online should be the long term goal for any web presence activity. (Read more about the Trust Factor on What Influences The Trust Factor Online ?)



Eventually , If Content Is King Then Context Is Queen And The Trust Factor Is The Royal Crown.

Euronet Offers An Option For Secure ePayments – Get A Digital Code For Online Purchases

While Shopping online the main concern of the online buyer is the security of the credit/debit card details being shared online. In order to make the online transactions more safe and secure Euronet, an e-payment services provider, will now provide bank customers a digital code, which will enable them to make online purchases without disclosing their card details or logging on to net banking.

Just as you receive a code via SMS or email on mobile top-ups and DTH recharges to execute the transaction a code will be sent as an SMS or e-mail to the beneficiary.

  

Euronet is a global provider of electronic payment and transaction processing solutions for financial institutions, retailers, service providers and individual consumers through three primary business segments — Electronic Financial Transactions, Prepaid and Money Transfer.

Himanshu Pujara, MD, Euronet Services India said “The customer can buy a digital code online or in the retail market across the counter, and the SMS or the physical card acts as a store of value which is then activated at the merchant bill,”

I think it is a very good option for the online retailers and buyers and as the online market in India and worldwide is increasing in volume a direct increase in such transactions also is a possibility.

As per an article in Business Line Pujara added “Since India is growing, indicators suggest we are ready for this, but volumes need to be seen. Also, competition is huge. So we are trying to work on the differentiation, margins, integration with e-commerce firms and attempting to tie up with local brands too”.

Responsive Web Design Or A Mobile App – How To Decide?

Author : Bharati Ahuja

Undoubtedly the future belongs to the mobile. Speaking at SMX West last week Google’s Matt Cutts said that he “wouldn’t be surprised” if mobile search exceeded desktop queries this year. A similar comment was made by a Google speaker informally during a roundtable discussion at the International Franchising Association conference in New Orleans earlier this year.

As per a recent report published by Cisco, some interesting mobile market trends can be witnessed in the next 5 years:

● Monthly global mobile data traffic will surpass 15 exabytes by 2018.

● The number of mobile-connected devices will exceed the world’s population by 2014.

● The average mobile connection speed will surpass 2 Mbps by 2016.

● Due to increased usage on smartphones, smartphones will reach 66 percent of mobile data traffic by 2018.

● Monthly mobile tablet traffic will surpass 2.5 exabyte per month by 2018.

● Tablets will exceed 15 percent of global mobile data traffic by 2016.

● 4G traffic will be more than half of the total mobile traffic by 2018.

● There will be more traffic offloaded from cellular networks (on to Wi-Fi) than remain on cellular networks by 2018.

Cisco Forecasts 15.9 Exabytes per Month of Mobile Data Traffic by 2018

The global web traffic coming from mobile, smartphones and other small screen hand held devices have been on a rise for the past 20 months. On the contrary, web traffic coming from desktop devices are on a decline.


So the major question is that in order to prepare your website for the mobile arena should you go for a responsive design or should you create a mobile App ?

Responsive web design (RWD) is a web design approach aimed at crafting sites to provide an optimal viewing experience across a wide range of devices -from desktop computer monitors, tablets to mobile phones. In particular, reacting to the width of the browser window -- not just flowing the text, but often changing aspects of page layout. Responsive web design is the latest web design trend of 2013 and becoming a standard practice for the web design industry .

A Mobile App resides on the device, and doesn't require Internet access to run (although it may require Internet access to perform most tasks). Mobile app code may be native code, written (or generated) for each mobile platform (Android, iOS, Windows, etc.), or it can be HTML, CSS, and JavaScript wrapped in an "app shell" using a tool like PhoneGap or RhoMobile -- or a combination of these approaches.

The decision should be made after considering the following aspects:

What Is Your Purpose?

If you have a product that offers potential for ongoing micro-purchases, then a native application is the way to go. A shopping cart on your website can facilitate this, but the in-app purchasing system is so simple and tied into all the rest of a user’s purchases on the platform that it is second to none. Else a Responsive Design may be the right solution to reach out to users across the mobile platforms.

What is your budget?

A Responsive Design demands a lesser investment than a Mobile App. If you have a limited budget go ahead with a Responsive Design. If mobile transactions and in-app purchases represent a significant portion of potential revenue, investing in app development could be the smart decision. But if you can’t afford the spend immediately, start with a responsive website and add the native app as part of a future iteration.

Is SEO important?

If you need to develop a search presence first and then go ahead with the online business then a Responsive Design is a safer bet as Apps are recommended for specific functions and mobile transactions but if you have to create an online brand presence and awareness first then a Responsive Design is the right decision as compared to a Mobile App. But again if you have a larger budget and can invest in both then why not?

Do you need to make frequent updates?

If you expect to have frequent design updates, a responsive design may be the simplest way to ensure your users are accessing the latest information.

If you decide to go ahead with the decision to develop an App. Then,

• First consult the analytics and find out the no. Of people accessing your site via Android, iOS and other mobile platforms.

• Determine the main purpose of the App.

• If you will be sending and receiving massive amounts of data then an app will generally work faster than a responsive website since it doesn’t rely as heavily on Internet and network speed to serve up information.

• If you need to use the camera, GPS, scan feature, or other phone functions , then an app is likely the way to go.

• One of the great features in a mobile app is the ability to craft personalized experiences for the device. Since a mobile application resides on the user’s device, it is capable of targeting and crafting the user experience. For example, within a mobile app a user can create and save a profile, which allows them to customize their interactions. Apps have the ability to provide the most tailored User Experience.

The differences between an App and Responsive range from the subtle to obvious, but the answers lie in truly understanding your goals, target market, and restraints. In many cases, both a mobile app and a responsive website is the right decision and after considering the above aspects one can confidently take a decision depending on the need, requirement and resources available.


Top 5 Ways to Annoy Your App Users

1. Forced registration.
2. Complicated navigation.
3. Preference amnesia. 
4. Long forms.
5. Ratings prompts

5 Mistakes to Avoid When Creating Branded Apps

1. Recreating the web experience.
2. Ignoring the rules.
3. Throwing branding out the window.
4. Overlooking privacy.
5. Assuming there's an audience.

How Much Does A Website And A Web Presence Cost In 2014?

Author : Bharati Ahuja

A web presence for any business is mandatory and cannot be ignored. But the most difficult question which rarely anybody answers with complete details and satisfaction is ...How much do I have to spend or rather invest for a good web presence which will in future generate the necessary ROI.

Let us analyse the cost factors and try to discuss how much a business has to invest in order to be alive online in 2014.

No doubt a website can be created using free tools but it has its own disadvantages. It usually will look like other sites which have used the same template and will not have the flexibility to add customized functions and features.

The Break down of each cost factor:

1. Domain 
2. Hosting 
3. Web Design 
4. Web Development 
5. SEO 
6. Online Marketing 
7. Continuous Maintenance 

1. Domains: Registering a domain may cost anything between $10 - $20 (INR 600 to INR 1200 approx.) per year depending on the TLD you select.

2. Hosting : Selecting a good hosting platform ensures that the site has maximum uptime, offers regular technical support and also offers expansion features as the website grows in size and traffic. A good secure server can also protect the site from the hacking attacks by offering security features. The cost of a good hosting platform can vary from $100 to $250 (INR 6000 to INR 15,000 approx.) per year.

3. Web design: Web design is the look and feel of the website which creates the first impression. The costing of this factor is based on the layout, time to design, selection of images and graphics, etc. A normal static 15 – 20 pages website can range from $250 - $600 (INR 15,000 to INR 40,000 approx.).

4. Web development: Web development is the added cost for websites which requires added customized functionality like CMS, eCommerce, database driven applications, etc. The cost of such websites depend on the features and functionalities to be embedded. It may range from $1000 - $10000 (INR 60,000 to INR 6,00,000 approx.) or more.

5. SEO : SEO makes the site capable of having a search presence and can cost from $300 (INR 15,000 approx) per month to $1500 ( INR 90,000 approx.) per month.

6. Online Marketing: Online marketing is the regular presence of the site on the web via social media, blogging, email, etc. The cost of a regular presence can range from $500 (INR 30,000 approx.) per month - $2000 (INR 1,20,00 approx.)per month.

7. Continuous Maintenance: Regular updating of content – (Text, images, videos, etc.) , managing and monitoring the smooth functioning of the site is an ongoing feature for which again the cost depends on many factors like the frequency of the updates, the time taken to make the updates, etc. The maintenance costs can vary from $500 (INR 30,000 approx.) - $3000 (INR 1,80,000 approx.) per year.

Out of the above costs web design, web development are onetime costs. Domain and hosting have to be renewed every year. SEO, marketing and maintenance are an ongoing investment depending on the requirement and the outreach needed.

Hence, quotes for every website have to be designed individually as per the requirement which mostly fall in the above range of investment.

Of course the price may vary from place to place and from company to company. But, before you finalize the development contract of your website, one should be sure that the company is capable of offering a long term support. If the company does not have any base and disappears after the website has been handed over then once again you will have to go hunting for another option when you want to upgrade the site or make some modifications.

A web presence provider company should become an integral part of your business team and should help you gain the necessary web presence just as your bankers help you in your finance related functions to put your best foot forward for your business.

Are You Ready for The Multi Screen World And The Cross-Platform Consumer Behavior?

Author : Bharati Ahuja

Today majority of our daily media interactions are screen based. Our time online is spread between 4 primary devices:

•  Smartphone
•  Tablet
•  PC/laptop
•  TV

The device we choose to use is determined by our context:

• The amount of time we have 
• The goal we want to accomplish (to buy online or read online or just surf)
• Our location
• Our state of mind then

If we want to do some serious research, task oriented or productive work then our choice of device is usually PC or laptop. If we are on the go and want to remain connected or need info quickly then the choice of device is usually the smartphone. The tablet use is more motivated by entertainment, relaxed and leisurely approach and excess time on hand. At times the use of device can be simultaneous or may result in switching from one device to another for multitasking.

According to a research study by Google:

Smartphones are the most common starting place for online activities.

PCs are most often a starting point for more complex activities.

Tablets are most often a starting point for shopping and trip planning.

TV viewing is no longer dedicated to to viewing the programmes relayed by the channels. Consumers simultaneously also search on their smartphones or tablets or the screen available closest to them for things they see on TV.

Hence, today the potential customers of any business are multiscreen shoppers.

It Is Important to Understand Reach, Resonance, and Reaction of Multi-Screen Campaigns

According to Neilson’s 2013 survey the mobile phone is rated as the second most important screen today (at 86 percent) as an advertising vehicle, yet that rating is inconsistent with actual spending behind mobile advertising.

Ad formats which are currently best suited for multi screen

The Nielsen Multi Screen Survey report concludes that:

Integrated multi-screen advertising is a preferred strategic direction of the marketing ecosystem. There are expectations across the industry for the majority of spend to shift to integrated multi-screen campaigns within three years. With this transformation, the industry needs more insights on effective integrated multi-screen campaign management. Furthermore, we can expect a greater emphasis on mobile and other connected devices as ad platforms, and adoption of TV buying practices online and vice-versa.



Yet significant barriers to multi-screen advertising achieving its potential still exist. Measurement remains a major challenge. Specialized metrics and methodologies for each screen need to evolve from activity-based to ROI-focused. That would help determine whether multi-screen campaigns are actually paying dividends. Without an integrated way to analyze results across screens, it is likely that multi-screen campaigns will not be managed in a fully integrated manner.



Consumers are still charging ahead, with viewership becoming screen-agnostic. The advertising industry is playing catch-up. Study after study shows the benefits of multi-screen over single-screen exposure for engaging these viewers in a way that converts them to customers. As an industry, we are sub-optimizing consumer engagement by not embracing integrated multi-screen advertising more vigorously and quickly.

With this kind of consumer behavior in the online, connected, multiscreen world are you ready to put the best foot forward for your business to reach out to the potential customer on any device he is searching on?


Related posts: What Is Responsive Web Design And Why We Should Opt For It?

We Have Moved To Our New Office (Some Pics.)

We are happy to announce that we have moved to our new office.

Our new office address is as follows:

WebPro Technologies
802,Astron Tech Park,
Opp. ISKCON, Satellite Road,
Ahmedabad -380015.

Gujarat.India.

Some Pics. 

Its Diwali and we shall be on leave till the 10th Of November 2013. Hope to get back with enlightened enthusiasm after the Diwali break.

Enjoy your Diwali with lots of lights and love of near and dear ones. Hope Goddess Lakshmi brings in peace and prosperity for all.

Does Your Company Has The Vision, Mission And Value Statements Spelt Loud And Clear ?

All companies usually have a Vision Statement and a Mission Statement . Many companies also make it a point to display the Value Statement.

But, how many companies focus on these statements when the teams are being trained for setting targets and achieving them? short term targets affect the long term goals of the company.

Your organization's vision is all about what is possible, all about that potential. The mission is what it takes to make that vision come true.

Continue Reading »

The Type Of Images You Use On Your Website

A picture speaks louder than words. Images on a website have got their own importance from the search engine’s bot perspective as well as from a visitor’s perspective. Hence the images that we add on each every page should be well thought of and of related to the content.

The images add the color coefficient to the web page and also offer text content to the search engine robots in the form of ALT TEXT which is one of the on-page optimization factors for SEO.

Continue Reading »

Your Website, You, Your Marketing Team, The Internet/Web Marketing Mix & A Right Holistic Approach

Web marketing is replacing the traditional methods of marketing at a very alarming rate. We see more and more people wanting to market on the web and are willing to divert a larger part of the marketing budget for online presence of their business.

The options of creating an online presence are many and what will be the optimum fit for your business type shall solely depend on the nature of your business, the online advertising budget, the willingness and the knowledge of your marketing team.

There are various platforms available on the internet , for advertising on the web. Some of them are as follows:

• Search Engines

• Email Campaigns

• Advertising Networks And Affiliates

• Web Directories And Portals

• Press Releases

• Social Media Sites

Search Engines

For building a web presence on the search engines the website has to be made SEO friendly and optimized so as to rank high for the targeted keywords. This can also be achieved by enrolling for a PPC program and pay the bid amount in order to get a ranking under the sponsored listings list on the search engines.

The footprints can be created on the search engines even if you do not have a website . You can add the details about your business on the Google maps or Bing maps and get a local listing for your business.

Now a days search engines have many options on which your business can have a presence on. For eg. Videos, blogs, discussions, news, books, shopping, images, maps, updates.


Email Campaigns

Email campaigns are conducted by sending details and information about your company products and policies via a newsletter or well designed emails. In order to gain success via this method one needs to collect a long list of email ids or develop a subscriber base through your existing website. There are many professional marketing companies offering this service and there are many bulk emailing softwares also available in the market.

But there are certain factors to be borne in mind when you have email campaigns:

• You should have a web server which follows the standard norms for sending bulk emails (i.e the no. of emails sent per hour should not increase the limit else it will result your domain being enlisted in the spam list.)
• The email should have an unsubscribe link in it so that people who are no longer interested in receiving the newsletters can opt out of it.
• The email should have a complete email signature with all your contact details and links to your social media accounts and website.
• The email should not be sent very frequently. 
• You should not expect everyone to reply to you or contact you as the conversion ratio for email campaigns is very very low.

Advertising Networks And Affiliates

An online advertising network or ad network is a company that connects advertisers to web sites that want to host advertisements. Increasingly, ad networks are companies that pay software developers as well as web sites money for allowing their ads to be shown when people use their software or visit their sites. The best example is Google Adsense where the website which displays the Ad. gets a certain percentage of the Adwords amount bid as per the bid for those keywords and Ad.

Affiliate marketing means using one website to drive traffic to another it is a form of online marketing, which is frequently overlooked by advertisers.

In both these types of advertising it is obvious one needs a very strong targeted network to drive traffic and achieve conversions.

Web Directories And Portals

A web directory also indexes the web and lists websites but unlike the search engines the directories are classified into categories and the websites are listed under the relevant categories and are human edited.

The listing in the web directories can be free or at a price depending on the policies of the web directories.

A web portal, also known as a links page, presents information from diverse sources in a unified way. Apart from the standard search engine feature, web portals offer other services such as e-mail, news, stock prices, information, databases and entertainment.

Portals provide a way for enterprises to provide a consistent look and feel with access control and procedures for multiple applications and databases, which otherwise would have been different entities altogether.

Getting the website on directories and portals may or may not result in traffic to the site but surely adds to the web presence and if the portal or directory is of some repute and standing on the web then it is a valuable inbound link which in return helps in affecting the rankings of the site in the search engines.

Press Releases

A press release, news release, media release, or press statement is a written or recorded communication directed at members of the news media for the purpose of announcing something claimed as having news value. Commercial press release distribution services, such as PR Newswire, PR NewsChannel and Business Wire, distribute them on the web and this in turn results in a multifold web presence for the website.

Social Media Sites

According to Wikipedia Social media are media for social interaction, using highly accessible and scalable publishing techniques. Social media use web-based technologies to transform and broadcast media monologues into social media dialogues.

The most frequented social media sites by the netizens are Facebook, Twitter, Youtube, Linkedin, wikis, myspace, etc. these social media sites are conversational platforms hence these sites help you to develop business relations and also can be used to interact with customers and to be customers using strong Public Relations.

Being a socially responsible netizen and keep in mind the theories of inter-personal relations, etiquette, ethics and develop a social reputation which will by itself give a boost to the business objectives you have.


One cannot create an identity on the social media by just tweeting quotes or retweeting famous top tweets or by following the herd mentality. Carve a niche for yourself by being unique and by sharing knowledge and information.

Sales and conversions no doubt are the business objectives but social media is not a market or a mall for displaying goods and services but a platform for interacting with each other and developing the goodwill and a genuine online reputation for your company which surely will result in recommendations and a good WOM and needless to say that in return the realization of the business objective cannot be far behind.

Just like in the real world there are many options for advertising – Newspapers, Magazines, TV, Radio, etc. similarly, you have options for online advertising also . As all these forms of advertising are in one or the other way connected to each other.

The best option is to have a healthy balance of the marketing mix online so that your website gets the maximum value for money spent and the maximum web presence for all the effort put in.

Next time you think for an online marketing strategy , please discuss with your online marketing team regarding what would be the best option and the right mix and prepare a priority list because online strategies take time in churning out results and sending you targeted traffic.

As this targeted traffic has the potential for getting converted to the online business that you are aiming for.

Once the web presence has been achieved and your website starts getting targeted traffic , analyzing the data and taking corrective and decisive actions is the only way to future proof your online presence.

Hence, It is the complete holistic approach to online marketing which will spell SUCCESS for your business online.

You must have surely read in many offices and shops – We cannot spell Success without ‘u’

On the web ‘U’ stands for the ‘USER’ & ‘USER EXPERIENCE’

It goes without saying that right from the time the website is designed or the domain name is decided till it acheives the world wide web presence it is the user who has to be the focus around which all decisions have to be taken.

Using The Internet Effectively For Studies

Recently WebPro Technologies conducted a programme at Ahmedabad Management Association (AMA) on the topic "Using Internet Effectively For Studies". The age group was between 10 to 18 years.

Continue Reading »

Search Marketing Expo – SMX Advanced London

17 & 18 May, 2010 Grand Connaught Rooms, Covent Garden

Experienced search engine marketers: exchange ideas, influence the industry and build your network at SMX Advanced.

Who Should Attend?

 * Advertising Budget Holders
 * In-house search marketers
 * Brand managers
 * Paid search advertising planners and buyers
 * Organic search optimization specialists
 * Web technology professionals

Discount code for getting 15% discount WEBPRO010

With this discount code you can receive 15% discount

For more information http://www.smxadvancedlondon.com/

SSL Certificates - Free 21 Day Trial - WebPro Technologies

Our Digital Certificate (thawte) product now allows you to take advantage of a freely available trial period which gives you the ability to test-drive a certificate before going live & selling the product to your customers!

The FREE trial will allow you to work with our (thawte) certificates, to understand how they can contribute to your/your customer's security needs before purchasing/selling it. This certificate is valid for 21-days and will give you an opportunity to experience the certificate installation process as well as determine your required server configuration. All you need to do is visit our website http://www.webpro.in and get started with the process of availing your free trial certificate. Once you enter all the details you will be able to proceed with the issuance.