Conversion Ratio Analysis And Approach Towards ROI For PPC Or SEO

In a SEO campaign after the rankings are achieved, the first and foremost question on the mind is how are the conversions? The website owner starts calculating the ROI (Return On Investment) , his main concern is - has the amount spent on SEO proving to be an investment or was it a huge expense made by the company.

This situation is the most critical juncture of the whole SEO campaign. A s the conversion ratio depends on many factors. SEO is about making the website rank high and get the targeted organic traffic to the website. Once this is done the SEO mission is accomplished. But the client is not only happy with the traffic, what he needs is business, the conversions from these visits.

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