Social Media Marketing And The Online Presence Of Your Business

All marketing plans, efforts and strategies revolve around people and understanding the potential customer or catering to the existing customer is the main focus of any marketing campaign.

The social element can never be ruled out from any business activity as a whole because every business caters to some or the other want or requirement of people.

As all people involved in any kind of marketing are aware of the four Ps - Product , Place, Promotion and Price. We can see that we cannot decide about the product without keeping the people in mind, we cannot decide about the place without keeping the people in mind, we cannot decide about any promotion campaign without keeping the people in mind and again the price also is a people centric decision.
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SEO – One Of The Online/Internet/Web Marketing Methods

Marketing is defined by various marketing experts as follows:

Marketing is the social process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others.

Kotler.

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Online Reputation Management And Monitoring

Reputation is the opinion or a social evaluation of the group of entities toward a person, a group of people, or an organization . It is an important factor in many fields, such as education, business, online communities or social status.

• Reputation can be considered as a component of the identity as defined by others
• Reputation is 'the result of what you do, what you say, and what other people say about you'.
• Online Reputation is a factor in any online community where trust is important.
• An online identity, internet identity, or internet persona is a social identity that an Internet user establishes in online communities and websites.

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