The Google+ VP Bradley Horowitz Says: “Google+ is not like the social networks of the past”

In one of his recent interviews, the Google+ VP Bradley Horowitz mentioned that if FaceBook had 1 billion users then Google+ too had 1 billion users or more if the users of all Google products were put together. According to him unlike FaceBook, Google Plus is not only a social media platform but an attempt by Google to weave all the Google products together to offer more value to users and brands.

Google plus is the foundation layer and not a parallel product which exists individually. It is the identity and relationships system for Google which is woven in all the Google products. As per their statistics 400 million users have signed up for Google Plus but 100 million of them are active as per their strictest definition of an “ Active Google+ User” and the numbers are growing on a regular basis.

The Google+ VP Bradley Horowitz also mentioned that Google+ is not like the social networks of the past. It had a completely different edge and was following a different path. It was clearly indicated by him that they considered FaceBook was a social network of the past. He further added that they want Google+ to work the way the real world works and the advertisements and Sponsored links on social networks is annoying the users and they want to add the commercial aspect to Google+ but in a very holistic way. All the examples given by him clearly indicated that Google+ signals enhanced and added value to search Ads. by offering recommendations from users in your circle.

Hence, the search and social are supplementing each other rather than having independent individual existence for Google. He also added that in 5 – 10 years from now Google is aiming Google+ to be a platform for uncluttered meaningful communication where context is also in the picture along with the connections.

As a SEO I get the message clear and loud that Google+ signals will get more and more integrated in search results and if brands adopt and adapt to Google+ as soon as possible then they are going to grow alongside with the growth of Google+ as they have an opportunity to create footprints on social and get topically correlated ASAP. As mentioned above all the Google products are being woven into Google+ and Google+ as a social media platform converges to diverge and diverges to converge.

Google+ Business Pages – Build A Brand And A Voice For Your Company Locally And Globally

Author : Bharati Ahuja

Google just announced the introduction of Google+ Business Pages a collection of tools and products that help you grow your audience. At the core of this is Google+ Pages, your site’s identity on Google+.

You can create a Google+ Business Page on https://plus.google.com/pages/create. It’s not yet available for everyone, but will be “soon” according to Google. If it available for you then you will be given the following category options:

•  Local Business or Place 
•  Product or Brand 
•  Company, Institution or Organization 
•  Arts, Entertainment or Sports 
•  Other 

Google+ pages interact in the Google+ world similar to the way that regular Google+ profile owners do - they can

• add people to circles, 
• edit their profile, 
• share things in Google+, 
• +1 comments and photos, and 
• create and join Hangouts. 

But Google+ pages and Google+ profiles are not entirely the same.

Differences between Google+ Pages and Google+ Profiles

• Pages are extremely similar to profiles, but they have some key differences: 
• Pages can’t add people to circles until the page is added first or mentioned. Learn more. 
• Pages can be made for a variety of different entities whereas profiles can only be made for people. 
• The default privacy setting for elements on your page profile is public. 
• Pages have the +1 button. 
• Pages can’t +1 other pages, nor can they +1 stuff on the Web. 
• Pages can’t play games. 
• Pages don’t have the option to share to ‘Extended circles’. 
• Pages don’t receive notifications via email, text, or in the Google bar. 
• Pages can’t hangout on a mobile device. 
• Local pages have special fields that help people find the business’ physical location. Learn more about local pages. 

Some of the organization business pages already available are
All American Rejects
Anderson Cooper 360
Angry Birds
Barcelona Football Club
Burberry
Dallas Cowboys
Good Morning America
H&M
Macy's
Modelland
The Muppets*
Pepsi
Phoenix Suns
Save the Children
Special Report with Bret Baier
Toyota
Train
WWE
X Games
Zen Bikes


We too just created our page on WebPro Technologies

Google has also uploaded a video regarding business pages:




Its always great to have a clear identity about your business and personal profiles on social media . These kind of demarcations also draw a clear line between social media marketing and social media optimization . As having a social media presence for any business is essential but setting the purpose for using the social media platform wisely to attain maximum reach and benefit is also essential.

Our blog post on http://blog.webpro.in/2011/07/setting-purpose-of-your-social-media.html has more information about it.

Google+ Verification Badges For Profiles

Google Is rolling out profile verification badges for celebrities, public figures, and people who have been added to lots of circles.  

Google says that this is just the beginning and have not stated that how a profile can be applied for a verification badge.