Bing Incorporates Facebook Data Into Search Results - Tapping The Collective IQ Of The Web

Image by Cristiano Betta via Flickr

Search + Social Media = Search , Discuss & Decide

Bing says that they know that decision matter and they just made search more social by incorporating the Facebook data in search results. Bing will now pull Facebook likes—from news, celebs, and movies to bands, brands, and burgers to inform you about the opinions of the people whom you are connected to so that it helps you to decide i.e Bing & Decide.



Search, shortlist products and websites, see what your friends have to say about it and then decide. If you have activated Facebook results, you will see which pages, products and websites your friends like and recommend. Its like bringing the IQ of the web to you so that you can decide.

View the video released by Bing in this regard.



Bing had made a similar announcement on their official blog in October last year

http://www.bing.com/community/site_blogs/b/search/archive/2010/10/13/bing-gets-more-social-with-facebook.aspx

Google too has been working on the social signals for search and had made a similar announcement on 17/02/2011 on their official blog

http://googleblog.blogspot.com/2011/02/update-to-google-social-search.html

View Google's stand on the Search And Social Integration



As you can clearly see that Bing is incorporating the Facebook ‘Likes’ and Google is focusing on Twitter for the social media integration, the presence on Twitter and Facebook both are equally important .

SEMPO reports a decline of SEO spending in 2011 but an increase in social media spending in 2011. This is in future is going t have a very positive aspect to SEO as the Social Media spending are actually supplementing search only.

Now SEO companies have to educate their clients on how to use social media effectively in addition to educating them about how search works and the importance of quality web presence.

An article based on the SEMPO study can be read on:

http://www.searchenginejournal.com/sempo-decline-in-seo-spendings-2011-good-news-for-seos/29817/

Bing Searches Hit The 30% Mark In The US Market

It’s the first time Microsoft has captured this large a market share of the search world. The kind of qualitative changes Bing has been coming up with on the Bing Webmaster Tools and local business portal it clearly indicates that Microsoft is serious about search.

According to analysis firm Experian Hitwise.

As SEOs if we have been focusing on search engine optimization rather than Google Optimization the efforts put in all this time are going to start bearing results. As I can already see in the analytics for the sites managed by us the organic traffic from Bing is picking up.

 If you have been adding your sites to Bing Webmaster Tools also and have been focusing on ranking on Bing too you are in a Win-Win situation. Well I am all smiles and welcome the competition as this will make the search scene more qualitative and innovative and will give us the nutritive food for thought and the true challenge for genuine SEOs .

The international Panda update of Google, the increase in the market share for Bing, Bing’s local business Portal Launch and improved Bing Webmaster Tools are making the search industry come of age and gain its true place on the online marketing scenario.

Weekly Update About The Search Industry - Google , Yahoo, Bing. - A Video

View the following video to update yourself about the weekly developments in the Search Industry by http://www.seroundtable.com/



The topics discussed in the Video are:
•Bing Gets Something Google Can't Get, Facebook Data


•Did Google's Marissa Mayer Get Promoted or Demoted?

•Google Updates Link Reports Before Bing

•Google Improves Parameter Handling For Faceted Navigation Control

•Google Testing Highlighting Search Results On Mouse Over Event?

•Google Testing AdWords At Bottom Again

•Yahoo Looking To Sell Again? This Time, I'm All For It

•Yahoo Was "Down a Bit" Yesterday Afternoon

•Yahoo Closing More Directories, Now UK Directory

•Surprise: Google's Q3 2010 Earnings Up

•Google Maps Penguins - Peguins For Street Views

•SES Chicago 2010 Live Blog Coverage Schedule