The Importance Of Your Twitter Bio

Author : Bharati Ahuja

Image by xotoko via Flickr

Twitter is a micro blogging platform and offers very limited real estate to mention the details about yourself or your company. Just as the Title and the Description tags on your web page give an introduction to what your page is all about. The Twitter bio can help you to connect with people if your bio is well worded and describes your company or gives info. about you in a precise manner.

Twitter offers 160 characters for the bio description in the profile section. According to me this is the most vital content with which people connect to if they come across your twitter profile besides your avatar, which again establishes your identity.

According to me the following aspects should be mentioned in the bio giving an overall idea to the user and also help the bot in indexing data about the account correlating it with location, industry, product and website in 160 characters.

· Specify the product or service your company offers and caters to which industry

· The Tagline of your company to identify with if any

· Specify Location if you want to connect to local people

· Links to your site and blog

For e.g

@Webprotech Ahmedabad India
WebPro Technologies is located in Ahmedabad in Gujarat in India and offers Web and SEO Solutions and SEO Training http://www.webpro.in http://blog.webpro.in
SE Roundtable

@seroundtable  
The Pulse of the Search Marketing Communityhttp://www.seroundtable.com/

Darren Rowse @problogger view full profile →
Melbourne, Australia
I blog about twitter and tweet about blogging. Sometimes I blog about tweeting about blogging and tweet about blogging about twitter.http://www.problogger.net/about-darren-rowse-problogger/

Search Engine Land @sengineland view full profile →

Everywhere search is
Follow us for news about Google, Bing, Yahoo, search marketing (SEM), search engine optimization (SEO), paid search (PPC) & how to use search engines better!http://selnd.com/sengineland

Wasim Ismail @wasimalrayes view full profile →
England
Internet Marketer | Web Entrepreneur | Online Business Expert http://alrayeswebsolutions.comfor setting up a successful online business & valuable web presencehttp://www.wasimismail.com/profile/

barkha dutt @BDUTT view full profile →
India
News addict. Editor, Anchor-Journalist at NDTV. Wannabe Lawyer. Voracious reader.

SEOmoz @SEOmoz Seattle, Washington
The Web's Best SEO Software, Tools, Resources and Community.
http://www.seomoz.org/

Ann Smarty  @seosmarty
Love to guest blog? Looking for guest bloggers? Check out MyBlogGuest.com
http://myblogguest.com/

These are just some examples and have each account has a different connect factor in each bio but again as every individual is different every bio will be unique but has a lot of potential in establishing your brand online.

This content further is one of the quality content parameter indexed by search engines , reputation monitoring sites and softwares and sites which are indexing links being shared on Twitter , for e.g www.trunk.ly .

So wherever your twitter account link is being saved or displayed the content in your twitter bio and avatar also travels with it as it becomes your identity in text and image form.

You can see on the following links how the twitter bio gets displayed and tracked on other sites :

http://trunk.ly/Webprotech/

http://beta.klout.com/#/Webprotech

http://www.peerindex.net/webprotech

http://twittergrader.com/webprotech

Hence, it cannot be taken lightly. It has to be worded properly portraying the right identity and making the account get associated with the right industry or group of people which will aotomatically offer the right relevance factor when the content will be indexed by the search engine bots.

Carry the discussion forward by sharing your views below in the comments.