In-Depth SEO Training At Ahmedabad Management Association By WebPro Technologies

We shall be conducting an in-depth SEO training at Ahmedabad Management Association from 20th January 2014 onwards.

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IN DEPTH SEO TRAINING

Days: Monday to Friday,Dates: January 20 to February 4, 2014 (12 days)Timings: 6.30 to 8.30 p.m.  Download brochure here :http://goo.gl/A6Auhx

COURSE CONTENT

Module 1: Introduction to Google

· What is Organic Search Engine Optimization?

· What is Pay Per Click (PPC)?

· White Hat vs Black Hat optimisation?

· How does Google work?

· How does Google see the world?

Module 2: Site Architecture and Keyword Selection

· Importance of Keywords

· How to choose your keywords

· Why use multiple keywords

· How to find niche keywords

Module 3: Content Design and Page Optimisation
· How to optimize your keywords

· What is a website theme?

· How to optimize page and file names

· How to structure your page content

· How to optimize Meta tags

· How to optimize page title tags

· How to optimize Meta description tags

· How to optimize h tags

· How to optimize alt tags

· How to optimize title attribute tags

· How to avoid the misuse of header tags

· Choosing the best writing style

· How to avoid penalisation

Module 4: Linking Strategies
· Why are links important?

· What is Google PageRank?

· What are internal links?

· What are the three types of external link?

· What are the best sources of links?

· Should I link to blogs and social media sites?

· What is a link farm?

Module 5: Technical Considerations

· CSS vs table based design

· Understanding website frames

· How to choose the best domain name

· How to choose the best hosting company

· How to validate your website pages

· Canonical Issues

· Authorship v/s Publisher Markup

· Customized 404 pages

· Microformats and Schemas

· Twitter Cards And Facebook Open Graph

Module 6: Introduction to Content Management Systems
· Introduction to WordPress, Joomla, Drupal, Magento

· Demo.

Module 7: The Importance Of Social Media Presence and Its Integration With Search

· Google+ and other Social Media Platforms

· Google+ Profile And Google+ Business Page

Module 8: The Latest Google Algorithm Updates

· What is the significance of the Panda Update?

· What is the significance of the Penguin Update?

· The Humming Bird Overview.

Module 9: Google SEO Tools
· How to setup and use a Google Webmaster Account

· How to verify your website

· How to setup and submit a Google sitemap

· How to produce and install a robots.txt file

· How to use a 301 redirect?

Module 10: Monitoring Traffic
· How to setup Google Analytics

· Google Analytics live demo.

Module 11: Maximizing Conversions And Metrics To Monitor For Search Presence

· What is website usability?

· Why is it important?

· How to design the ultimate website

Module 12: The Periodic Table Of SEO Ranking Factors and SEO Workshop

· Your chance to ask questions about your own websites.